The Prediction of American Educational Technology Market: Many Losers and A Little Winners (II)

In 2018, 112 publicly disclosed transactions totaled $1.45 billion. According to the financing round, the total investment of 1.45 billion US dollars is mostly concentrated in later transactions. It is also worth noting that the number of angel investments and seed investments continues to decline, from more than 100 peaks in 2013 to less than half in 2018. This decline is also related to the decline of educational technology accelerators, which have helped spawn many early startups. Despite this, early education startups still have a lot of money available. Seed investments continue to generate new funds, including some university-affiliated funds and family financial funds. Over the years, the seed round’s financing scale has risen–the threshold for seed round financing is also rising: in the past, seed financing as long as a proof of concept, galvanized steel tubing suppliers a talented team and some early customers are enough, but now, investors hope to participate You will see $500,000 to $1 million in revenue before investing in the seed round.

For educational technology companies, the era of loose money marked by pre-revenue financing may have ended. In 2010 and 2011, it was more common to make money easier. At that time, investment in education technology was still at an early stage, and a large number of new ideas, new companies and new investments emerged, which led to the popularity of such financing transactions. But today, the number of people who rely on the ”freemium” model to get funding is much smaller. Although this proposal has driven the development of startups like ClassDojo and Remind, it turns out that other companies like Edmodo have created challenges. Over time, investors understand which business models are effective and which are not. Some people have fled the industry, and the people who stay have become picky and cautious.

The Economic Growth of German has Slowed Down

First of all, the EU began implementing new emissions testing regulations in September last year, and the German economy’s pillar industry automobile industry has been hit hard. Secondly, the extreme dry weather last summer caused the water level of the Rhine in Germany’s important shipping route to drop drastically. The inland vessels were once out of service, dragging down the delivery of coastal enterprises, especially chemical companies, and the delay in delivery inhibited production. However, the Kiel Institute for World Economics pointed out that the above factors are short-term factors,tin plate suppliers and its negative impact on the German economy will gradually fade over time.

Downside risk accumulation

For the German economic growth forecast of 2019, the German government and think tanks are not optimistic. Major institutions generally believe that the downside risks facing the German economy this year have increased.

David Lipton, First Vice President of the International Monetary Fund, pointed out that risks are accumulating on a global scale, and Germany and Europe are not immune. He said that for Europe, including Germany, the biggest risk comes from the UK’s no agreement to “Brexit”, followed by Italy’s radical economic and fiscal policies may trigger a new round of the euro crisis. Recently, the early warning model of the Institute of Macroeconomic Policy of the Hans Berkler Foundation of Germany also showed that the risk of recession in the German economy is rising rapidly, rising from 6% in October last year to 15% in November. In December, it rose to 23%.

Some Marketing Methods To Realize Enterprise’s Profits(II)

Display marketing

Display marketing can also be called demonstration marketing. It is a kind of marketing mode that guides consumption with demonstration effect, shows the product image and idea of the enterprise through real display,tin plate suppliers takes the display place as a platform for communication between manufacturers and consumers or target customers, attracts customers’ attention and purchasing desire, and finally promotes the sales of products.

This kind of display marketing can not only make consumers really feel the different effects of the product’s use, efficacy and design.


It can also enable manufacturers (or businesses) to attract more target customers through a relatively optimized purchasing environment. It is easy for customers to express their true feelings and real needs, increase the opportunities and time to communicate with customers, enhance their product image and brand image. More importantly, by displaying marketing, customers’ life concept can be changed and customers can be guided to adapt to new clothes. Fashion trends.


Buy-Out Marketing

Buy-out marketing refers to a marketing method in which one or more distributors buy out the sales rights of enterprises.


Because of this marketing method, commercial capital enters the field of production. Businessmen begin to sell products with unique individuality produced by enterprises only for themselves. To some extent, this kind of order and production can better monitor the quality of products, thus increasing the attraction to consumers, but also bring great benefits to manufacturers in reducing marketing costs. Because of the intervention of commercial capital, it promotes the quality of products. Make businesses and manufacturers win-win situation.